tag:blogger.com,1999:blog-9934661836637256802023-11-16T07:31:41.187-05:00Public Relations Association of WNCPRAWNChttp://www.blogger.com/profile/06227920801535026216noreply@blogger.comBlogger39125tag:blogger.com,1999:blog-993466183663725680.post-43404609046981184662012-02-04T16:21:00.006-05:002012-02-04T17:25:13.859-05:00After 28 years, PRAWNC takes its final bow<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJuc45Nxh6KglvW6pNPqe2xMUfMWxiC6mN7eOkFOjt7aoH5a65KJKvfEDZUAIqIzb-1jVdahwqv902X_ijVAOqH6ydU6-roacYefAu5Fvd2FFk4Ld3adVeW17wGwXo-rgvHgxSVNxDz54/s1600/j0438958.jpg"><img style="float:right; margin:0 0 10px 10px;cursor:pointer; cursor:hand;width: 201px; height: 320px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJuc45Nxh6KglvW6pNPqe2xMUfMWxiC6mN7eOkFOjt7aoH5a65KJKvfEDZUAIqIzb-1jVdahwqv902X_ijVAOqH6ydU6-roacYefAu5Fvd2FFk4Ld3adVeW17wGwXo-rgvHgxSVNxDz54/s320/j0438958.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5705408264881065298" /></a>An old adage reminds us "All good things must come to an end." Thus is the situation which presents itself to Public Relations Association of Western North Carolina as it closes its 28th year. We would like to thank each of you from our hearts for three wonderful decades of public relations excellence.<br /><br />To date, PRAWNC maintains its base operations, chamber membership, and member privileges. Our dues paying membership numbers ironically remain strong - even as member participation has dwindled over a period of several years.<br /><br />The current fiscal year for PRAWNC continues through March 2012, but we regret that the board of directors has decided to disband the formal organization at that time due to the inability to fill vacant board positions, and lack of member participation. You'll see the changeover begin to take place now through March 30.<br /><br />Please rest assured this decision was not made lightly. Four years ago, I had the privilege of serving on the "comeback board," the year PRAWNC faltered, then rallied. That excellent leadership has now been exhausted. None has risen to take its place, and the consensus is among all concerned that it's simply time to take our bows and leave the stage. The encore is over.<br /><br />In 2012, you'll probably not see the work behind the scenes to gracefully conclude our ethical and financial commitments. I am beyond grateful to Vice President Chris Power, former board members Gary James and Jaime McKee, secretary Judy Davidson, and board member Brenda Murphree for standing fast long after we could see the writing on the wall.<br /><br />The expression of gratitude would not be complete without honoring the memory of Jill Yarnall, our 2011 board member and most-awarded Best of the Mountains recipient. Jill worked tirelessly for PRAWNC as long as she possibly could. Our hearts grieved her passing. When all our commitments are met, it's our intention to use those resources appropriately in Jill's honor.<br /><br />The newsletter will continue in 2012. I'd especially like to thank Debbie Griffith for offering to specifically publish the newsletter during 2012 so our members have an professional information source they can trust. Additionally, our existing email list will be maintained. An opt-in box on the website will allow us to continue to serve former members and friends of PRAWNC in this small but vital way.<br /><br />What you will see also see in 2012 is the transition to a PRAWNC 'historic' website, a designated email address to answer questions, and an ongoing Facebook community to share news and job postings. <div><br /></div><div>A separate committee will determine the future of Best of the Mountains, so please let us know if you have an opinion either way.<br /><br />The hope of our board of directors is, from the cavern of this difficult decision, a PRSA chapter will rise, dragon-like and on fire with purpose, to grow and thrive in a future Asheville and WNC. To that end, a small group of like-minded individuals (not serving on PRAWNC's board) have been initiating conversations about making that happen. Please email us so we can put you in touch with those persons if that is a path you see yourself travelling.</div><div><br />My very best,<br />Sherri L. McLendon<br />President<br /></div>PRAWNChttp://www.blogger.com/profile/06227920801535026216noreply@blogger.com2tag:blogger.com,1999:blog-993466183663725680.post-39544490963743624992011-04-07T08:30:00.000-04:002011-04-07T08:30:03.482-04:00QR Codes: An Emerging Marketing Trend<em>What is a QR code anyway?</em><br /><br />A Quick Response code (QR) is a two-dimensional barcode, read by smartphones and other camera phones or by dedicated QR code readers. The codes are encoded with text, URL, phone numbers or other data. The QR code technology is already pretty common overseas (imagine that!), especially in Japan where it originated. The concept is still emerging here in the States as a new marketing trend, but seems to be catching on quickly. The use of QR codes is free of licensing, so the technology is available to use by any company. The codes are being used on menus, magazines, business cards, coupons, t-shirts- basically anything that can be scanned. The user scans the QR code and, through their phone, can automatically dial a phone number, visit a specific social media site or home page URL, set their phone calendar with an event (complete with alarm for a reminder), set the phone GPS with a physical address, just to name a few ideas. I love the concept because it incorporates design with technology and has a specific, user-generated purpose. <br /><br /><em>How are they being used?</em><br />These codes are popping up in marketing campaigns, both in traditional and interactive media partly because they allow marketing professionals to easily track response rates. They are being used in tradeshows, billboards, direct mail pieces, coupons and contests, and in guerrilla marketing campaigns. Use these codes to drive traffic to exclusive online content, offering prizes or other incentives. The majority of consumers may not being using these codes on a regular basis yet, but curiosity will make them check it out. Those that are already using them will be tech-savvy and more likely to visit your website, or be influenced by your social media campaign.<br /><br />Well-known companies are using QR codes in various ways. Pepsi prints QR codes on bottles to direct customers to their website. Designers are using them on their mailers to give customers exclusive online content like runway videos and limited edition collections. Restaurants are using QR Codes to list product nutritional information on its packaging. Real Estate agents are using them on signage to provide details about the house for sale. The codes are also being used in unusual ways-food suppliers are using them to show where their product is grown and when it was harvested, an English version of "The Amazing Race" reality TV show is using the codes as part of the treasure hunt, and Japan has even put them on tombs to give background on the interred (creepy!)<br /><br /><em>So how can you use these codes for your small business?</em><br />You can drive traffic to your website by offering exclusive contests or discounts for QR code users. Track traffic to your website by using different codes on different marketing pieces, therefore knowing which piece has the best ROI (return on investment). Thank customers for their patronage and put one on receipts to offer a discount on their next purchase. Encode one with a Google map for your store location. Encode one with product reviews and information or price comparisons. Send the user to YouTube to see your online commercial. You can make it part of your campaign by placing them on t- shirts, business cards, billboards, or magnets. Or get creative, like Lego who made one out of lego blocks, and make the QR code the central part of your campaign. <br /><br />If you still aren’t convinced about the future of QR Codes in your business marketing, let your customer tell you- In a recent study commissioned by ad agency MGH, 72 percent of smartphone users indicated that they would be likely to recall an ad with a QR code. Check out the whole study here: <a href="http://mghus.com/qr-code-survey-results" target="newwindow">http://mghus.com/qr-code-survey-results</a>. You can generate a QR code using a site like Kaywa.com, iCandy, or Stickybits. Kaywa.com will also provide the code reader for your phone, so will Barcode Scanner. You can install the app on your phone with ease.<br /><br /><em>KC Hart is the Director of Marketing & Communications for the Asheville Home Builders Association.</em>PRAWNChttp://www.blogger.com/profile/06227920801535026216noreply@blogger.com0tag:blogger.com,1999:blog-993466183663725680.post-67467358503462160772011-03-12T16:47:00.002-05:002011-03-12T16:51:14.744-05:00Time to renew your 2011 PRAWNC membership!<a href="http://prawnc.org/images/logos/sherrimclendon.jpg"><img style="float:right; margin:0 0 10px 10px;cursor:pointer; cursor:hand;width: 141px; height: 197px;" src="http://prawnc.org/images/logos/sherrimclendon.jpg" border="0" alt="" /></a><br />Hi! Sherri McLendon here, with Public Relations Association of Western North Carolina, reminding you it's time to renew your membership in our organization for the 2011 term.<br /><br />NEW! In 2011 – Members who renew prior to the March 31 deadline will receive a FREE directory listing on the PRAWNC website. This listing includes your business name with link, description, and an individual link to you – an additional $97 annual value!<br /><br />Existing benefits of membership include:<br /><br /><li>Full access to PRAWNC's 2010 membership in the Asheville Chamber of Commerce <br /><li>quarterly luncheons with dynamic speakers at the Asheville Chamber <br /><li>diverse “after-five” and evening events at a range of innovative venues<br /><li>reduced fees for luncheons and events - including the prestigious Best of the Mountains awards entries and ceremony<br /><li>unsurpassed professional networking opportunities<br /><li>free job and internship listings on the PRAWNC web site and on Linked In<br /><li>access to the Linked In private member network and discussion group<br /><br />Currently, membership is $50 for practicing members, and $25 for student members. To renew, simply choose a preferred payment option. Thanks to electronic data submission, renewal is almost instant.<br /><br />For more information or to fill out a new member form, industry professionals are encouraged to visit <a href="http://www.prawnc.org">www.prawnc.org</a>.<br /><br />Thank you for your early renewal, and a brilliant 2011.<br /><br />Best wishes,<br /><br />Sherri L. McLendon, MA<br />2011 President, PRAWNC<br />www.prawnc.orgPRAWNChttp://www.blogger.com/profile/06227920801535026216noreply@blogger.com0tag:blogger.com,1999:blog-993466183663725680.post-40095096459633992062011-03-12T15:52:00.003-05:002011-03-12T15:57:02.462-05:00PRAWNC presents "Cooperative Marketing Strategies"<a href="http://prawnc.org/images/logos/12twelvelogosmall.jpg"><img style="float:right; margin:0 0 10px 10px;cursor:pointer; cursor:hand;width: 225px; height: 260px;" src="http://prawnc.org/images/logos/12twelvelogosmall.jpg" border="0" alt="" /></a><br />Please join Public Relations Association of Western North Carolina as we welcome Marilyn Ball with 12TwelveCollaborative Marketing Solutions as our guest speaker for the March quarterly membership luncheon on Friday, March 25, 2011. The program is "Cooperative Marketing Strategies."<br /><br />How do you create strategic, cooperative programs allowing partners to make the most of their advertising budgets? By bringing collective resources to the same table, you not only foster a spirit of mutual cooperation and purpose, but you also discover more effective and focused strategies to develop your brand. Learn how to expand viable partnerships for enhancing and expanding your brand while maximizing media efficiencies. <br /><br /><b>About the Speaker</b><br /><br />Marilyn Ball, owner of 12Twelve Collaborative Marketing Solutions, is a leading expert in creating partnerships through cooperative marketing strategies. <br /><br />Marilyn's extensive experience in media and public relations campaign development supports her ability to guide clients in the most efficient use of marketing funds, yet it is her keen instinct and vision that business leaders recognize as her most valuable asset. <br /><br />Not only does she demonstrate an impressive record of creativity and problem solving, it is her gift to motivate and inspire that makes her a sought after strategist and mentor.<br /><br /><em>Public Relations Association of Western North Carolina hosts Marilyn Ball and "Cooperative Marketing Strategies," at the Public Relations Association of Western North Carolina quarterly luncheon from 11:30 a.m.-1 p.m. Friday, March 25, at Asheville Chamber of Commerce. Members $15; Non-members $25. For more information or to RSVP, go to <a href="http://www.prawnc.org/">http://www.prawnc.org/</a>, or email <a href="mailto:finance@prawnc.org">finance@prawnc.org</a>. </em><br /><center>#</center><br /><strong>Public Relations Association of Western North Carolina</strong>, or PRAWNC, is the region's premier professional organization for public relations, marketing, advertising and communications professionals since 1983. Learn more about PRAWNC at <a href="http://www.prawnc.org/">http://www.prawnc.org/</a>. <br /><br /><em>PRAWNC is a 501C3 not-for-profit corporation providing practitioners with opportunities for education, collaboration, networking and professional excellence. </em>PRAWNChttp://www.blogger.com/profile/06227920801535026216noreply@blogger.com0tag:blogger.com,1999:blog-993466183663725680.post-14048865005543938982010-11-04T20:42:00.003-04:002010-11-04T20:51:11.446-04:00PRAWNC hosts "A Time of Thanksgiving" at the Wine Studio of AshevilleShare and celebrate Thanksgiving with the Public Relations Association of Western North Carolina at the afterhours event, "A Time of Thanksgiving" at the Wine Studios of Asheville Monday, November 15, from 6 – 8 p.m.<br /><br />Friends and colleagues will be greeted at the door with a glass of bubbly, then will sample four quality holiday wines handpicked by Jessica Gulano, certified wine specialist and proprietor of the <a href="http://winestudioasheville.com/">Wine Studio of Asheville</a>.<br /><br />"The array will showcase two whites and two reds," Gulano says. "I'm always thrilled to showcase excellent holiday wines, particularly so for the Public Relations Association of Western North Carolina."<br /><br />Accompanying the wines will be turkey rolls, baked brie with cranberry chutney, and a pumpkin sweet.<br /><br />"My heart overflows with gratitude for the exceptional year PRAWNC has enjoyed. I can think of no better way to celebrate the official opening of the holiday season than among friends," says Sherri L. McLendon, president.<br /><br />The event is PRAWNC's second annual tasting.<br /><br />Public Relations Association of Western North Carolina hosts "A Time of Thanksgiving" at the Wine Studios of Asheville, Monday, November 15, from 6 – 8 p.m., the cost is $15 for members and guests and includes drinks and hors d'oevres. The Wine Studio of Asheville is located at 169 Charlotte Street. For more information or to RSVP, email <a href="mailto:finance@prawnc.org">finance@prawnc.org</a>.PRAWNChttp://www.blogger.com/profile/06227920801535026216noreply@blogger.com0tag:blogger.com,1999:blog-993466183663725680.post-3325853851340865572010-10-27T20:54:00.001-04:002010-11-04T20:58:22.310-04:00PRAWNC Announces "Best of the Mountains 2010" WinnersPrestigious awards competition, ceremony honors top performing public relations, marketing and communications teams in Western North Carolina<br /><br />The Public Relations Association of Western North Carolina annual awards program, "Best of the Mountains," recognizes excellence in public relations and marketing communications in Western North Carolina. <br /><br />And when the winners are declared, top performers get the recognition they deserve in an audience of their peers and colleagues. <br /><br />Competing entries must have taken place between Sept. 1, 2009, and Aug. 31, 2010. <br /><br />This year, approximately 50 entries competed for awards in 15 categories. Winners were honored during an awards dinner at Pack's Tavern on Thursday, Oct. 21 from 6-8 p.m.<br /><br />"This year, we chose to keep the results of the judging secret until the very last minute," says Sherri L. McLendon, president. "Raising the level of anticipation among those who entered made for an exciting evening."<br /><br />Among the honorees were:<br /><br />1. Pardee Hospital, Advertising Campaign-Complete campaign, Pardee Orthopedic Center of Excellence (One Step Starts the Adventure)<br />2. Buncombe County, Advertising Campaign-Outdoor, Did you know-Green<br />3. Cassel Caywood Love, Advertising Campaign-Print/Direct Mail, Trauma Print<br />4. CarePartners Health Services, Advertising Campaign-TV, The Way Back<br />5. Summit Marketing Group, Brand/Marketing Campaign, Camp Tech-Head<br />6. United Way of Asheville and Buncombe County, Multi-Media Communication, Virtual Kickoff<br />7. Write Away, Inc., Online Marketing-Social Media, Action Pursuit Games video, web and FaceBook<br />8. UNC Asheville, Public Relations Campaign, Student Recruitment<br />9. UNC Asheville, Public Relations Writing, NASCAR Press Release<br />10. Buncombe County , Public Service/Advocacy-Campaign, Christmas in July<br />11. Pardee Hospital Foundation, Publications-Brochures, Orthopedics Brochure<br />12. Western Carolina University, Publications-Magazines, The Magazine of Western Carolina University<br />13. Pardee, Special Event, Hike to Health<br />14. Synergy Point, Online Marketing-Websites, The Upcountry<br />15. UNC Asheville, Online Marketing-Websites, Website Redesign<br /><br />"The organization's goal remains to celebrate and gain recognition for the work of public relations, marketing, and design professionals in our region," McLendon says. "We have an amazing array of talent in this market. Its visibility and superior quality is a healthy economic indicator."PRAWNChttp://www.blogger.com/profile/06227920801535026216noreply@blogger.com0tag:blogger.com,1999:blog-993466183663725680.post-8434402914201612522010-10-11T11:14:00.001-04:002010-10-11T11:20:42.323-04:00"Best of the Mountains 2010" to be announced Oct. 21Accept this invitation to the event of the year!<br /><br />Results kept secret until the final hour!<br /><br />Has your team's excellence been recognized?<br /><br /><a href="mailto:finance@prawnc.org">RSVP Now</a>! For Best of the Mountains 2010.<br /><br />The 2010 Best of the Mountains awards ceremony honors our region's top performers with the recognition they deserve in an audience of their peers and colleagues. Winners will be honored during an awards dinner at Pack's Tavern on Thursday, Oct. 21 from 6-8 p.m.<br /><br />Could one of them be you? Absolutely! "Count me in."<br /><br />"This year, we chose to keep the results of the judging secret until the very last minute," says Sherri L. McLendon, president. "Raising the level of anticipation among those who entered will make for an exciting evening." <br /><br />The Public Relations Association of Western North Carolina annual awards program recognizes excellence in public relations and marketing communications in Western North Carolina. Competing entries must have taken place between Sept. 1, 2009, and Aug. 31, 2010.<br /><br />Emcee Tammy Jones of WOXL will provide commentary during the recognitions. Regrettably unable to attend last year's ceremony, she brings her trademark zany wit and experience in radio and print news to the podium.<br /><br />Professional organizations or teams who wish to reserve group seating should get their request in immediately, says McLendon.<br /><br /><a href="mailto:finance@prawnc.org">RSVP Now</a>! For Best of the Mountains 2010.<br /><br />"The organization's goal remains to celebrate and gain recognition for the work of public relations, marketing, and design professionals in our region," McLendon says. "We have an amazing array of talent in this market. Its visibility is a healthy economic indicator."<br /><br />The Public Relations Association of Western North Carolina hosts "Best of the Mountains 2010" at Pack's Tavern in downtown Asheville, with catering provided by the Century Room, on Thursday, Oct. 21, with an opening reception at 6:30 p.m. Tickets are $35 for members and guests, and includes seating, food and a celebratory glass of sparkling wine. Members may choose to purchase additional drink tickets for use at the bar. RSVP to <a href="mailto:finance@prawnc.org">finance@prawnc.org</a> by Friday, Oct. 15 to make reservations.PRAWNChttp://www.blogger.com/profile/06227920801535026216noreply@blogger.com0tag:blogger.com,1999:blog-993466183663725680.post-42872891084086899482010-09-01T16:22:00.001-04:002010-09-01T16:24:19.849-04:00Do you have what it takes to be "Best of the Mountains?"<em>By <a href="http://www.sherrimclendon.com/">Sherri L. McLendon</a></em><br />Gold-nugget strategies mined from "Best of the Mountain" award winners was the topic of the roundtable discussion of the Public Relations Association of Western North Carolina (PRAWNC) at the organization's first member breakfast meeting Thursday, Aug. 12, at Buncombe County Television offices. The assembled team discussed best practices to gain precious recognition in the prestigious awards competition.<br /><br /><a href="http://prawnc.org/docs/BOTM_Call_For_Entries_2010.pdf">The Call for Entries is now available.</a><br /><br />Bring home the gold on behalf of your own team with the collegial advice of Jill Yarnall with UNC-Asheville; Judy Rhew Davidson and Kathy Hughes with Buncombe County Government; Rick Prudhomme with Pardee Hospital, and Brenda Murphree with Clear Point Marketing. They, together with PRAWNC past-president Jennifer Perez, with Park Ridge Health, address the finer points of judging standards, and offer the following guidelines for a stellar showing.<br /><br /><a href="http://prawnc.org/docs/BOTM_Call_For_Entries_2010.pdf">Find out more about submissions in this year's featured categories, which include a new social media component.</a><br /><br /><strong>Tip No. 1</strong><br /><em>Take your time</em><br /><br />When beginning the submissions process, entrants need to read the entry guidelines and follow them carefully. Decide what categories in which to submit, and whether your entries are in-house versus agency products based on the provided definitions.<br /><br />"Don't throw the entry together too fast," says Yarnall, known for her high performance press releases. "Go above and beyond, so that it's not just good. It needs to be unique in a certain way." To do this, she recommends leaving "plenty of time" to complete the entry process. <br /><br />The final step of the entry process is to include a jpeg file of the work with submissions, Perez says.<br /><br /><strong>Tip No. 2</strong><br /><em>Make the Entry Stand Out</em><br /><br />One way to showcase a project's unique qualities is to include specific information, including the analytics on the product.<br /><br />A rigorous proofing process stands the entry in good stead, says Prudhomme. He and Yarnall agree that showing measurable success, analytic information, return on investment (ROI), or other returns when submitting an award furthers this objective. <br /><br />"Do it justice," Prudhomme urges. "Look at the entry as a project in itself. Evaluate the criteria and its effectiveness. Most importantly, evaluate the craft of the entry – the concept and process. Make certain yours is a professional presentation." Using the language from the Call for Entries assists in this latter endeavor, he suggests. <br /><br /><strong>Tip No. 3</strong><br /><em>Proof Your Work</em><br /><br />Once you've prepared the entry, reading the guidelines carefully, obtaining outside feedback could assist in gathering a competitive edge, the panel agreed. Murphree suggests culling "anything that's not award-winning work. If it's not award-winning in quality, one shouldn't consider submitting it regardless of category."<br /><br />"Either the entry shows above and beyond performance, or we change it and make it better. If it doesn't have this quality – even if the project is good – we couldn't enter it," Hughes concurs.<br /><br /><strong>Tip #4</strong><br /><em>Understand the Judges</em><br /><br />Judges for Best of the Mountains are drawn from across the Western North Carolina region or the southeastern United States, according to Perez. "We do require they are a working member in the communications field. This would correlate to all fields, including print media, public relations, graphic design, and others who can speak to a broad spectrum of communications. Also, as a basic rule of thumb, the judges should not have any of their own work submitted into Best of the Mountains, nor should they have any clients submitted," she explains.<br /><br />Entries are scored on a ten point system, with a maximum point total of 60, says Perez. Judges start with an average score of six in each of the ten criteria areas: creativity, innovation, planning, implementation, effectiveness, and overall evaluation. They, they may choose to grade up for superior work or down for below-average entries. <br /><br />"We ask for comments and constructive feedback on the judging form," Perez notes.<br /><br />Judges working in teams of two focus on the criteria and excellence of the submission during the judging process. They may reclassify entries they feel are entered into the wrong category, and may not find that a Best of the Mountains award is warranted in a given category. <br /><br /><strong>Tip #5</strong><br /><em>Watch the winners and learn</em><br /><br />If you give it your best shot, and your project doesn't place, what is a public relations pro to do? First, consider past and current winning entries, says Amy Fowler, 2010 PRAWNC chief of staff. "It really has to be great stuff to take Best of the Mountains." <br /><br />Want to take "Best of the Mountains?" <a href="http://prawnc.org/docs/BOTM_Call_For_Entries_2010.pdf">Download the submission guidelines now!</a>PRAWNChttp://www.blogger.com/profile/06227920801535026216noreply@blogger.com0tag:blogger.com,1999:blog-993466183663725680.post-46183185492961327392010-08-03T21:30:00.001-04:002010-08-03T21:33:24.001-04:00The Best of the Mountains Awards BreakfastDo you plan to enter a top performing project for a "Best of the Mountains 2010" award?<br /> <br />Gain a competitive edge on your competition by joining past and current top award winners in a breakfast round table discussion at Buncombe County Government Television offices on Thursday, August 12, from 7:30-9 a.m.<br /> <br />But get your RSVP in early to <a href="mailto:finance@prawnc.org">finance@prawnc.org</a>. The training room reserved is currently limited to 24 seats offered on a first come, first served basis. And this year's submission guidelines are scheduled to be released August 10, just prior to this member event.<br /> <br />Public Relations Association of Western North Carolina members will share the experiences and best practices capturing top recognitions in our area's most prestigious communications awards competition. Sharing the perspectives and lessons they've learned are Jill Yarnall with UNC-Asheville; Judy Rhew Davidson and Kathy Hughes with Buncombe County Government; Rick Prudhomme with Pardee Hospital, and Brenda Murphree with Clear Point Marketing.<br /> <br />By special arrangement, Jennifer Perez with Park Ridge Hospital, will speak regarding the finer points of the PRAWNC rules and judging standards. All shareholders in the roundtable discussion will enjoy a loose structure, with a small number of guided questions for the round-table participants. Then, the floor will be opened to member questions and information sharing.<br /> <br />At the breakfast networking event, PRAWNC members and colleagues and newcomers will enjoy City Bakery's fresh-baked bagels with cream cheese, jam, and butter and pastries. Featured are the Biltmore Avenue establishment's famous cheddar scallion biscuits with butter and jam, followed by assorted fresh fruit, juice and coffee.<br /> <br />The Public Relations Association of Western North Carolina hosts "The Best of the Mountains Awards Breakfast" at Buncombe County Government Television in the training room at 199 College Street, downtown Asheville. The cost is $10 for members, $15 for non-members, and includes City Bakery baked goods, fruit, and beverage. Metered parking is available on the street, or attendees may park in the County Parking Garage located between Carolina First Bank and Bank of America for $1 per hour.<br /> <br />For more information or to RSVP, visit <a href="http://www.prawnc.org">prawnc.org</a>, or email <a href="mailto:finance@prawnc.org">finance@prawnc.org</a>.PRAWNChttp://www.blogger.com/profile/06227920801535026216noreply@blogger.com0tag:blogger.com,1999:blog-993466183663725680.post-37099292762524850222010-07-07T10:11:00.000-04:002010-07-17T10:13:08.499-04:00PRAWNC hosts "A Sample of Eclectic Asheville" at Ophelia's World CafeAsheville, N.C. – Celebrate global fusion in Asheville style with Public Relations Association of Western North Carolina at its after-hours event, "A Sample of Eclectic Asheville" at Ophelia's World Café on Wednesday, July 21, from 5:30-7 p.m.<br /> <br />PRAWNC members and their guests will enjoy the opportunity to sample a selection of hors d'oevres prepared under the direction of Chef Eric Jump. Jump, and Ophelia's, is known for the use of locally sourced ingredients from Asheville farmers, as well as the freshest boat seafood from the North Carolina coast.<br /> <br />The fare will include mini crab cakes, a Middle Eastern Mezza featuring hummus with pita and vegetables, spinach rolls with goat cheese, grilled chicken satay skewered with an Asian peanut sauce, and a distinctive tiered cheese and fruit sculpture.<br /> <br />"I'm always thrilled to showcase locally sourced foods at Ophelia's, particularly so for the Public Relations Association of Western North Carolina," says Jump. The restaurant's arrayed selection of beer, wine, and microbrews will be available to PRAWNC members on a cash basis.<br /> <br />Additionally, PRAWNC members choosing to follow the evening's networking and sampler selection with a meal can expect a selection of organic, grass fed, and vegetarian, vegan, or gluten free options.<br /> <br />"The incredible buzz and upward trend-setting image of PRAWNC this year has been precedent setting," says Amy Smialowicz Fowler, past-president and 2009 financial chairman. "This is our moment, as communications professionals, to do our part to enhance Western North Carolina's economic growth. What better way than by spotlighting local food with a global sensibility?"<br /> <br />Public Relations Association of Western North Carolina hosts "A Sample of Eclectic Asheville" at the Ophelia's World Café, Wednesday, July 21, from 5:30-7 p.m. The cost is $12 for members, and $15 for non-members and includes a non-alcoholic beverage and hors d'oevres. Ophelia's World Café is located at 15 Eagle Street. For more information or to RSVP, contact Amy Smialowicz Fowler at <a href="mailto:finance@prawnc.org">finance@prawnc.org</a>. Last day to RSVP is Friday, July 16.PRAWNChttp://www.blogger.com/profile/06227920801535026216noreply@blogger.com0tag:blogger.com,1999:blog-993466183663725680.post-43755162087646457952010-06-03T14:58:00.000-04:002010-06-03T15:00:52.301-04:00Public Relations Pros "AskAsheville@sociability" with Gary CharlesEffectively communicating in social media requires one key element, according to Gary Charles of G Social Media, which assists businesses and missions increase exposure, extend audiences, and make connections.<br /> <br />What’s the key? Sociability.<br /> <br />Known for his effective, aggressive tactics and internet successes, including the popular local blog, “AskAsheville,”and a Twitter feed that never sleeps, Charles will share insights with members of Public Relations Association of Western North Carolina in a program “Effectively Using Social Media to Build a Following” Friday, June 25, from 11:30 a.m. – 1 p.m. at Asheville Chamber of Commerce.<br /> <br />A 15-year veteran of Internet marketing, he brings to bear experience including website optimization, email and newsletter communications, social networking, and now, social media. A self-taught social media guru, Charles is thought to be light years ahead of traditional education in his work with new media and communications, thanks to systematic trial and error.<br /> <br />“We watched and experimented with just about any new form of social media that came out and weighed the possibilities,” he says of his method.<br /> <br />“The number 1 rule I have made for myself is to ‘Be Sociable,’” he says. “You cannot effectively communicate in social media without this key element. I show people and businesses how to be sociable online and then maybe even blend it into their real life experiences,” he says.<br /> <br />And being social works wonders for Western North Carolina businesses.<br /> <br />“Money is not my motive,” he explains. “I thrive knowing that social media is working for my clients. I try to make it as painless and profitable as possible.”<br /><br /><em>Public Relations Association of Western North Carolina hosts Gary Charles and “Effectively Using Social Media to Build a Following,” at the Public Relations Association of Western North Carolina quarterly luncheon from 11:30 a.m.-1 p.m. Friday, June 25, at Asheville Chamber of Commerce. Members $15; Non-members $25. For more information or to RSVP, email finance@prawnc.org.</em>PRAWNChttp://www.blogger.com/profile/06227920801535026216noreply@blogger.com0tag:blogger.com,1999:blog-993466183663725680.post-24929607322073260952010-05-09T21:07:00.002-04:002010-05-10T07:34:40.223-04:00Public relations pros take a break, enjoy a different kind of 'pitch' with Asheville's TouristsIf you're tired of being asked to "play ball" in the business world, here's a great opportunity watch the show with <a href="http://www.prawnc.org">Public Relations Association of Western North Carolina</a>.<br /><br />Continuing its efforts to offer communications professionals highly entertaining, effective networking opportunities, PRAWNC has come through yet again with the second annual "Take Me Out to the Ballgame: an Afternoon with the Asheville Tourists." Members and guests alike are invited to yell at the ump, cheer the action and enjoy a hotdog or pizza as the Asheville Tourists take on the Kannapolis Intimidators Sunday, May 23, at 2 p.m.<br /><br />In addition to catching the action, attendees will be able to learn the history behind the Tourists, one of professional baseball's most storied clubs, from Chris Smith, assistant general manager and Tourist historian. <br /><br />Baseball fans enjoy the spectacle of the game. All-American pastimes include people-watching, sampling ballpark fare, talking with fellow fans, and - as crazy as it sounds - actually watching the game. Sherri L. McLendon, PRAWNC president, admits to a fascination with pitching styles.<br /><br />"No two pitches and no two pitchers are alike," she says. "It's a difference those of us who 'pitch' for a living really appreciate. We get the psychology of the game."<br /><br />Brian Jennings, the PRAWNC board member organizing the event, recalls a two-decades past conversation with a former Tourist owner who said, "I don't promote baseball; I promote entertainment where a baseball game is being played."<br /><br />The concept was not only years ahead of its time, but remains a nugget of knowledge PR professionals may choose to embrace in our own "fields" of expertise, says Jennings.<br /><br />The Public Relations Association of Western North Carolina hosts "Take Me Out to the Ballgame" at historic McCormick Field, Sunday, May 23, at 2 p.m. The cost is $15 for members and guests, $13 for children ages 12-3, and free under age 3. Ticket includes game admission, food, drink and an official Asheville Tourist souvenir. McCormick Field is located at 30 Buchanan Place Asheville, NC 28801. RSVP by Monday, May 17, to <a href="mailto:finance@prawnc.org">finance@prawnc.org</a>/PRAWNChttp://www.blogger.com/profile/06227920801535026216noreply@blogger.com0tag:blogger.com,1999:blog-993466183663725680.post-14537890090666524242010-04-09T06:15:00.001-04:002010-04-09T06:40:44.964-04:00PRAWNC hosts “A Toast to Spring” at Battery Park Book Exchange & Champagne Bar<p><span style="font-family:Calibri;font-size:100%;">ASHEVILLE, N.C. – Raise a glass in “A Toast to Spring” with </span><a href="http://www.prawnc.org/" target="_blank"><span style="font-family:Calibri;font-size:100%;color:#0000ff;"><u>Public Relations Association of Western North Carolina</u></span></a><span style="font-family:Calibri;font-size:100%;"> as at its after-hours event at </span><a href="http://www.batteryparkbookexchange.com/" target="_blank"><span style="font-family:Calibri;font-size:100%;color:#0000ff;"><u>Battery Park Book Exchange & Champagne Bar</u></span></a><span style="font-family:Calibri;font-size:100%;"> on Thursday, April 22, from 5 p.m. – 7 p.m.</span></p><p><span style="font-family:Calibri;font-size:100%;">PRAWNC members and their guests will enjoy the opportunity to browse the exceptional collection of books, participate in semi-structured networking activities, and enjoy </span><span style="font-family:Arial;font-size:85%;">a white, red, and sparkling<br />wine plus a selection of meats and cheeses as they mark the welcome arrival of spring.</span></p><p><span style="font-family:Calibri;font-size:100%;color:#333333;">This year, PRAWNC members have much to celebrate. “Our members are excited, and the enthusiasm continues to grow,” says </span><a href="http://www.sherrimclendon.com/" target="_blank"><span style="font-family:Calibri;font-size:100%;color:#0000ff;"><u>Sherri L. McLendon</u></span></a><span style="font-family:Calibri;font-size:100%;color:#333333;">, president. “We are metaphorically planting the seeds for a healthy, sustainable Western North Carolina communications sector. We’ve got fertile ground for leading the industry in innovation and creativity in the profession. Just watch us grow!”</span></p><p><span style="font-family:Calibri;font-size:100%;">“The incredible buzz and upward trend-setting image of PRAWNC this year has been precedent setting,” says Rachel Miller, PRAWNC vice president. “This is our moment to do our part to enhance Western North Carolina’s economic growth and positioning by advancing and celebrating its communications professionals.”</span></p><p><span style="font-family:Calibri;font-size:100%;"><i>Public Relations Association of Western North Carolina hosts “A Toast to Spring” at from 5 p.m. – 7 p.m., at Battery Park Book Exchange & Champagne Bar on Thursday, April 22. The cost is $15 for members and guests and includes drinks and hors d’oevres. Battery Park Book Exchange & Champagne Bar is located at 1 Battle Square, Asheville. For more information or to RSVP, visit </i></span><a href="http://www.prawnc.org/" target="_blank"><span style="font-family:Calibri;font-size:100%;color:#0000ff;"><i><u>http://www.prawnc.org/</u></i></span></a><span style="font-family:Calibri;font-size:100%;"><i>, or email </i></span><a href="mailto:finance@prawnc.org" target="_blank"><span style="font-family:Calibri;font-size:100%;color:#0000ff;"><i><u>finance@prawnc.org</u></i></span></a><span style="font-family:Calibri;font-size:100%;"><i>.</i></span></p>PRAWNChttp://www.blogger.com/profile/06227920801535026216noreply@blogger.com0tag:blogger.com,1999:blog-993466183663725680.post-69480533195486792542010-04-07T18:15:00.002-04:002010-04-07T18:17:48.681-04:00Career Coffee enhances self-promotion for WNC communications professionals<span style="font-family:Tahoma;font-size:85%;color:#333333;">ASHEVILLE, N.C. – Communications professionals are invited to grow their careers through networking as the </span><a href="http://www.prawnc.org/" target="_blank"><span style="font-family:Tahoma;font-size:85%;color:#0000ff;"><u>Public Relations Association of Western North Carolina</u></span></a><span style="font-family:Tahoma;font-size:85%;color:#333333;"> initiates a Career Coffee on Tuesday, April 13, at 5:30 p.m. at Starbuck’s Coffee on Hendersonville Road. The free event repeats second Tuesdays monthly – though members may choose to indulge in a latte while honing their self-promotions strategies in the company of their peers.</span> <p><span style="font-family:Tahoma;font-size:85%;color:#333333;">“As base salaries and bonuses for public relations and media communications jobs in Western North Carolina decreased in 2009, and layoffs continue in the corporate sector, it becomes increasingly important to offer support for professionals who seek positions or who wish to grow their careers,” says Brian Jennings, the PRAWNC board member who spearheaded the informal event. </span></p><p><span style="font-family:Tahoma;font-size:85%;color:#333333;">The Career Coffee is an informal opportunity for members of PRAWNC to meet to share information and job leads, test new self-promotions strategies, and find support for the challenges of the emerging economy in the face of rapid, wide-spread changes in the communications industry, says Sherri L. McLendon, PRAWNC president. “It’s a new era, and we need to ‘wake up and smell the coffee’.” </span></p><p><span style="font-family:Tahoma;font-size:85%;color:#333333;">“Our organization offers a level of knowledge and expertise necessary to grow sustainable economy. As a storehouse of some of the nation’s best talent, we consider it a valuable benefit to members to have a network of this caliber in place. It’s not enough to simply attract top talent. We want to keep that talent happy, supported, and employed in Western North Carolina,” says McLendon.</span></p><p><span style="font-family:Tahoma;font-size:85%;color:#333333;">Many seeking positions or growth may choose to re-specialize in a health care, consumer, or high tech/social media fields, which continued to hire in 2009, according to The Official PR Salary and Bonus Report (2010). The report, which was synopsized last week by </span><a href="http://www.prsa.org/SearchResults/view/8575/105/In_2009_PR_and_communications_pros_faced_layoffs_a" target="_blank"><span style="font-family:Tahoma;font-size:85%;color:#0000ff;"><u>Public Relations Society of America</u></span></a><span style="font-family:Tahoma;font-size:85%;color:#333333;"> in a </span><a href="http://www.prsa.org/SearchResults/view/8575/105/In_2009_PR_and_communications_pros_faced_layoffs_a" target="_blank"><span style="font-family:Tahoma;font-size:85%;color:#0000ff;"><u>press release</u></span></a><span style="font-family:Tahoma;font-size:85%;color:#333333;"> on March 26, found that average base salaries for corporate communications jobs decreased 11.3% in 2009, while PR agency base salaries decreased 10.6%. Both sub-sectors enjoyed an increase of 2.7% and 2.9% respectively in 2008. Additionally, health care costs rose for most employees.</span> </p>PRAWNChttp://www.blogger.com/profile/06227920801535026216noreply@blogger.com0tag:blogger.com,1999:blog-993466183663725680.post-61611321668004764842010-03-20T08:12:00.007-04:002010-03-20T08:18:07.132-04:00March luncheon: Full integration of the Internet into broad communications strategies<span style=";font-family:arial;font-size:100%;" >Justin Wight, senior partner with TerraNova Strategies, LLC, will share insights on fully integrating the internet into broad communications strategies at the Public Relations Association of Western North Carolina luncheon Thursday, March 25, 11:30 a.m. – 1 p.m. at Asheville Chamber of Commerce. Members $15; Non-members $25.<br /><br />RSVP to <a href="mailto:%20finance@prawnc.org">finance@prawnc.org</a></span><span style=";font-family:verdana;font-size:100%;" >.</span>PRAWNChttp://www.blogger.com/profile/06227920801535026216noreply@blogger.com0tag:blogger.com,1999:blog-993466183663725680.post-38647396120364704922010-03-11T10:07:00.002-05:002010-03-11T10:10:42.652-05:00PRAWNC debuts new member benefits, luncheon locationPublic Relations Association of Western North Carolina closes the first quarter of 2010 with an annual membership drive ending March 31, highlighting improved member benefits and an anticipated change to its luncheon location.<br /><br />"This year emerges as an exciting, energetic moment in the chronology of public relations and our organization," says Sherri L. McLendon, president. "Popular, scintillating topics, unprecedented networking strategies, social media integration, and the need for adaptive expertise have driven the PRAWNC board of directors to increase member benefits with an eye to best practice and a competitive edge."<br /><br />New benefits for membership card holders include full access to PRAWNC's 2010 membership in the Asheville Chamber of Commerce. "We felt strongly our national quality talent pool deserves recognition in Asheville and throughout this region," says McLendon. For this reason, the board of directors made the decision to move quarterly luncheons to the chamber location, where PRAWNC will host speakers and conduct its regular business.<br /><br />Improved member benefits include a range of "after-five" and evening events at a range of innovative venues, first in December 2009, at the Wine Studios of Asheville, and in February at the French Broad Chocolate Lounge. "The response from our members to the semi-structured networking opportunity we provide remains exciting; we've seen a 35% increase in attendance at events since December," says McLendon.<br /><br />Continued and extended benefits include reduced fees for luncheons and events (including the prestigious Best of the Mountains awards entries and ceremony), unsurpassed networking opportunities, free job and internship listings on the PRAWNC web site and on Linked In, access to the Linked In private member network and discussion group, and support for students and job seekers.<br /><br />Currently, membership is $50 for practicing members, and $25 for student members. To become a member, one fills out a membership form (emailed as a link to current and prospective members) and chooses a preferred payment option. Thanks to electronic data submission, membership is almost instant. For more information or to join, industry professionals are encouraged to visit <a href="http://www.prawnc.org/" target="newwindow">www.prawnc.org</a>.<br /><br /><div style="text-align: center;">#<br /></div><br />Public Relations Association of Western North Carolina, or PRAWNC, is the region's premier professional organization for public relations, marketing, advertising and communications professionals since 1983. Learn more about PRAWNC at <a href="http://www.prawnc.org/" target="newwindow">www.prawnc.org/</a>.<br /><br /><span style="font-style: italic;">PRAWNC is a 501C3 not-for-profit corporation providing practitioners with opportunities for education, collaboration, networking and professional excellence.</span>PRAWNChttp://www.blogger.com/profile/06227920801535026216noreply@blogger.com0tag:blogger.com,1999:blog-993466183663725680.post-46977623086457449332010-01-25T11:49:00.003-05:002010-01-25T11:52:25.673-05:00PRAWNC hosts "Sweet Success" at The French Broad Chocolate Lounge<p style="font-family:arial;"><span style="font-size:100%;">What do public relations and chocolate have in common? The sweet taste of success, of course.</span><span style="font-size:100%;"><br /></span></p> <p style="font-family:arial;"><span style="font-size:100%;">Join the Public </span><span style="font-size:100%;"><a href="http://www.prawnc.org/" target="_blank"><span style="color: rgb(0, 0, 255);"><u>Relations Association of Western North Carolina</u></span></a></span><span style="font-size:100%;"> at </span><span style="font-size:100%;"><a href="http://frenchbroadchocolates.com/chocolate-lounge-main/" target="_blank"><span style="color: rgb(0, 0, 255);"><u>The French Broad Chocolate Lounge</u></span></a></span><span style="font-size:100%;">, Thursday, Feb. 11, at 5:30 p.m., and share your passion for all things PR with others.</span><span style="font-size:100%;"><br /></span></p> <p style="font-family:arial;"><span style="font-size:100%;">“There’s an old proverb from Spain that says ‘</span><span style="color: rgb(51, 51, 51);font-size:100%;" ><i>Las cosas claras y el chocolate espresso</i>,’" says Sherri McLendon, president of PRAWNC. </span><span style="font-size:100%;"><br /></span></p> <p style="font-family:arial;"><span style="color: rgb(51, 51, 51);font-size:100%;" >“Loosely translated, it suggests ideas should be clear and chocolate full-bodied. To me, it suggests the heart of public relations practice – to plan and execute tactics and strategies clearly, with the results fully realized.”</span><span style="font-size:100%;"><br /></span></p> <p style="font-family:arial;"><span style="font-size:100%;">At the after-hours networking event, PRAWNC members, guests, and newcomers will sample three handcrafted artisanal chocolates chosen by chocolatier Jael Rattigan: pots de crème, salted honey caramel, and coconut macaroon with a chocolate ganache kiss. Complementary locally roasted French press coffee will accompany the treats. </span><span style="font-size:100%;"><br /></span></p> <p style="font-family:arial;"><span style="font-size:100%;">Guests may also order signature liquid truffle hot sipping chocolates, local draught beer, small-production wines, organic loose-leaf teas, and gift chocolates at the counter. </span><span style="font-size:100%;"><br /></span></p> <p style="font-family:arial;"><span style="font-size:100%;">Semi-structured networking activities ensure that all comers walk away with real connections to others who celebrate and appreciate all things public relations, says Rachel Miller, vice president of PRAWNC. “After all, isn’t success sweeter when it’s mutual and covered in chocolate?”</span></p> <p style="font-family:arial;"><span style="font-size:100%;">The Public Relations Association of Western North Carolina hosts “Sweet Success” at The French Broad Chocolate Lounge, Asheville, Thursday, Feb. 11, at 5:30 p.m., the cost is $12 for members and guests and includes chocolates and French press coffee. The French Broad Chocolate Lounge is located at </span><span style="font-size:100%;"><a href="http://frenchbroadchocolates.com/location/" target="_blank"><span style="color: rgb(0, 0, 255);"><u>10 South Lexington Ave</u></span></a></span><span style="font-size:100%;">. For more information or to RSVP, contact Rachel Miller at </span><span style="font-size:100%;"><a href="mailto:rachel@mountainbizworks.org" target="_blank"><span style="color: rgb(0, 0, 255);"><u>rachel@mountainbizworks.org</u></span></a></span><span style="color: rgb(125, 125, 125);font-size:100%;" >.</span></p> <p align="center" style="font-family:arial;"><span style="font-size:100%;">#</span></p> <p style="font-family:arial;"><span style="font-size:100%;"><b>Public Relations Association of Western North Carolina</b>, or PRAWNC, is the region’s premier professional organization for public relations, marketing, advertising and communications professionals since 1983. Learn more about PRAWNC at </span><span style="font-size:100%;"><a href="http://www.prawnc.org/" target="_blank"><span style="color: rgb(0, 0, 255);"><u>http://www.prawnc.org/</u></span></a></span><span style="font-size:100%;">. </span></p> <p style="font-family:arial;"><span style="font-size:100%;"><i>PRAWNC is a 501C3 not-for-profit corporation providing practitioners with opportunities for education, collaboration, networking and professional excellence.</i></span></p>PRAWNChttp://www.blogger.com/profile/06227920801535026216noreply@blogger.com0tag:blogger.com,1999:blog-993466183663725680.post-78507890082591213582009-12-02T11:44:00.003-05:002009-12-02T11:47:42.854-05:00PRAWNC Hosts "A Holiday Tasting" at the Wine Studio of AshevilleASHEVILLE, N.C. – Communicate the warm glow of the season with the Public Relations Association of Western North Carolina (PRAWNC) as it announces its after-hours’ event, “A Holiday Tasting” at the Wine Studio of Asheville on Wednesday, December 16, from 5 p.m. – 7 p.m.<br /><br />PRAWNC members and their guests will enjoy the opportunity to preview five quality holiday wines, hand-picked by Jessica Gualano, certified wine specialist and proprietor of Wine Studios of Asheville.<br /><br />“The array will focus on one sparkling, one white and three reds,” Gualano says. “I’m always thrilled to showcase excellent holiday wines, particularly so for PRAWNC.”<br /><br />This year, PRAWNC members celebrate the close of the year 2009, and the affirmation of the 2010 slate of officers. After the party, event photos will be posted on the group’s blog at http://publicrelationsassociationofwnc.blogspot.com/. And, an online poll will assess PRAWNC members’ favorite wines from “A Holiday Tasting” at the Wine Studios of Asheville.<br /><br />“The incredible buzz and upward trend-setting image of PRAWNC this year has been precedent setting,” says Amy Fowler-Smialowicz, past-president and 2009 financial chairman. “This is our moment to do our part to enhance Western North Carolina’s economic growth and positioning by advancing and celebrating its communications professionals. It’s been a great year; it’s going to be a great year.”<br /><br />Public Relations Association of Western North Carolina hosts “A Holiday Tasting” at the Wine Studios of Asheville, Wednesday, December 16, from 5 p.m. – 7 p.m., the cost is $12 for members and guests. The Wine Studio of Asheville is located at 169 Charlotte Street. For more information or to RSVP, contact Amy Fowler-Smialowicz at: afowler@carepartners.org<br /><br /><div style="text-align: center;">#<br /></div><br /><span style="font-weight: bold;">Public Relations Association of Western North Carolina</span>, or PRAWNC, is the region’s premier professional organization for public relations, marketing, advertising and communications professionals since 1983. Learn more about PRAWNC at http://www.prawnc.org/.<br /><br /><span style="font-style: italic;">PRAWNC is a 501C3 not-for-profit corporation providing practitioners with opportunities for education, collaboration, networking and professional excellence.</span>PRAWNChttp://www.blogger.com/profile/06227920801535026216noreply@blogger.com1tag:blogger.com,1999:blog-993466183663725680.post-23647029064260040662009-12-02T07:00:00.001-05:002009-12-02T07:04:09.964-05:00PRAWNC announces holiday gift memberships for communications professionalsAsheville, N.C. – Professional development, networking, and collaboration are assets each public<br />relations, advertising, and marketing professional offers employers in Western North Carolina. Now, thanks to the Public Relations Association of Western North Carolina, or PRAWNC, employers have an opportunity to return the favor.<br /><br />Communications professionals will be delighted to find a special gift membership to PRAWNC under the office Christmas tree or holiday display, says Sherri McLendon, membership committee member.<br /><br />As one-time special incentive, $50 memberships given as gifts to incoming public relations “stars” begin in January 2010, for a 25% increase in membership value. Currently, annual membership begins in March. University student memberships are also available at $25.<br /><br />“To place creative communicators in like company only adds value to the entire corporation, the entire community,” says McLendon. “This gift is truly one which lends support to key public relations and marketing professionals now, and creates connections that may last a lifetime.”<br /><br />Due to the promise of economic turnaround in 2010, PRAWNC also plans to extend the special offer to members whose dues are in arrears, bringing their membership current and welcoming them back into the organization.<br /><br />“We’re all in this together,” says Betancourt. “We want each practitioner in Western North Carolina to be able to build a strong network ensuring individual as well as collective success. PRAWNC is committed to making exciting, meaningful connections possible for each of its members.”<br /><br />New members receive a holiday card with notice of the gift and the giver. A personal letter of welcome from the president and a Certificate of Membership suitable for framing will arrive in January 2010. The limited offer becomes void after January 31, 2010.<br /><br /><div style="text-align: center;">#<br /><br /></div><span style="font-weight: bold;">Public Relations Association of Western North Carolina</span>, or PRAWNC, is the region’s premier professional organization for public relations, marketing, advertising and communications professionals since 1983. Learn more about PRAWNC at http://www.prawnc.org/.<br /><br /><span style="font-style: italic;">PRAWNC is a 501C3 not-for-profit corporation providing practitioners with opportunities for education, collaboration, networking and professional excellence.</span>PRAWNChttp://www.blogger.com/profile/06227920801535026216noreply@blogger.com0tag:blogger.com,1999:blog-993466183663725680.post-60109125167552542202009-10-27T08:06:00.002-04:002009-10-27T08:11:03.164-04:00Best of the Mountains Winners Announced<p>ASHEVILLE, N.C. – Oct. 27, 2009 – The Public Relations Association of Western North Carolina (PRAWNC) announces the winners of “The “Best of the Mountains,” a popular event among communication professionals that recognizes regional communication professionals for outstanding marketing and public relations’ techniques and designs. The event was held on Thursday, Oct. 22, at the Farm, in Candler, N.C. </p><p>There were multiple award categories for agency and in-house divisions. The winners were as follows: </p><ul type="disc"><li><strong>Synergy Point</strong> – Online Marketing: Web sites (Agency)</li><br /><li><strong>New West/Four Seasons Hospice and Palliative Care Services</strong> – Brand/Marketing Campaigns: Campaign (Agency)</li><br /><li><strong>United Way of Asheville and Buncombe County</strong> – Brand/Marketing Campaigns: Campaign (In-house)</li><br /><li><strong>Bluefish Marketing/Junior League of Asheville</strong> – Brand/Marketing Campaigns: Brand/Logo Design (Agency)</li><br /><li><strong>Franklin Street</strong><strong> Marketing/Pardee Hospital</strong> – Publications: Brochures (Agency)</li><br /><li><strong>United Way of Asheville and Buncombe County</strong> – Publications: Brochures (In-house)</li><br /><li><strong>Pardee</strong><strong> Hospital</strong><strong> Foundation</strong> – Publications: Newsletters (In-house)</li><br /><li><strong>KP Communications</strong> – Publications: Annual Reports (Agency)</li><br /><li><strong>United Way of Asheville and Buncombe County </strong>– Publications: Annual Reports (In-house)</li><br /><li><strong>Pardee</strong><strong> Hospital</strong> – Publications: Annual Reports (In-house) <strong>(Tie)</strong></li><br /><li><strong>Write Away, Inc.</strong> – Publications: Magazines (Agency)</li><br /><li><strong>United Way of Asheville and Buncombe County</strong> – Publications: Other (In-house)</li><br /><li><strong>Summit Marketing Group</strong> – Special Event (Agency)</li><br /><li><strong>United Way of Asheville and Buncombe County</strong> – Special Event (In-house)</li><br /><li><strong>ADCO/Park Ridge Hospital</strong> – Advertising Campaign: Print Ad (Agency)</li><br /><li><strong>ADCO/Park Ridge Hospital</strong> – Advertising Campaign: TV Ad (Agency)</li><br /><li><strong>ADCO/Park Ridge Hospital</strong> – Advertising Campaign: Direct Mail (Agency)</li><br /><li><strong>Summit Marketing Group</strong> – Advertising Campaign: Outdoor/Transit (Agency)</li><br /><li><strong>ADCO/Park Ridge Hospital</strong> – Advertising Campaign: Complete Campaign (Agency)</li><br /><li><strong>KP Communications</strong> – Public Relations Writing: Press Release (Agency)</li><br /><li><strong>UNC Asheville</strong> – Public Relations Writing: Press Release (In-house)</li><br /><li><strong>KP Communications</strong> – Public Relations Writing: Feature Story (Agency)</li><br /><li><strong>UNC Asheville</strong> – Public Relations Writing: Feature Story (In-house)</li><br /></ul><br /><p>The projects were judged by a panel of regional communication professionals: Jess McCuan, Editor-in-Chief of Verve Magazine; Eric Seeger, Editor-in-Chief of WNC Magazine; Phil Murray, Assistant Art Professor, Mars Hill College; Michael Flynn, Mass Communication Professor at UNCA; Janie Williamson, graphic designer; and Jane Murray, president of Carolina Creative Services. </p>Awards were based on six criteria: creativity; innovation; sound planning; implementation; effectiveness and evaluationPRAWNChttp://www.blogger.com/profile/06227920801535026216noreply@blogger.com0tag:blogger.com,1999:blog-993466183663725680.post-23457217831629969182009-10-07T09:08:00.003-04:002009-10-07T09:34:41.472-04:00Best of the Mountains on October 22PRAWNC Hosts Best of the Mountains to Recognize Outstanding WNC Communication Pros Asheville, NC – Oct. 2, 2009 – The Public Relations Association of Western North Carolina (<a href="http://www.prawnc.org">PRAWNC</a>) will be hosting its annual Best of the Mountains awards ceremony to be held at <a href="http://www.thefarmpartybarn.com">the Farm</a>, an event space, in Candler, NC on Thursday, October 22 from 6:00 p.m. to 8:00 p.m.<br /><br />The prestigious PRAWNC Annual Best of the Mountains Awards’ program was formed to celebrate and recognize excellence in Western North Carolina public relations and marketing communications. The program offers both area organizations and agencies the opportunity to submit their best communications campaigns, initiatives or projects.<br /><br />After six judges reviewed nearly 50 projects, PRAWNC will provide awards to 27 recipients that include agencies and in-house divisions in the following categories: publications, special events, brand marketing campaigns, public relations writing, advertising campaign and online marketing. Each category has several sub divisions.<br /><br />Judges were comprised of a diverse panel that included: two magazine editors; two communication professors; one PR and marketing agency; and one ad agency. PRAWNC invites people from the community to partake in this fun and educational event. Projects will be on display for viewing and refreshments will be provided by the Colorful Palate; an open wine bar is also available.<br /><br />The event will be emceed by Tammy Jones of WOXL; the cost to attend is $35 per person. RSVPs will be accepted through Thursday, October 15. Email <a href="mailto:finance@prawnc.org">finance@prawnc.org</a> to RSVP.<br /><br /><span style="font-weight:bold;">About PRAWNC</span><br /><br />Formed in 1983, PRAWNC is a not-for-profit organization that facilitates and recognizes excellence in marketing, public relations, and advertising, while providing practitioners with opportunities for education, collaboration, networking and professional excellence. For more information, please visit: <a href="http://www.prawnc.org">www.prawnc.org.</a>PRAWNChttp://www.blogger.com/profile/06227920801535026216noreply@blogger.com0tag:blogger.com,1999:blog-993466183663725680.post-7616913188484928302009-09-16T20:02:00.000-04:002009-09-16T20:01:30.663-04:00PRAWNC Luncheon<span style="font-weight:bold;">"Crisis Communications--Is Our Community Prepared?" </span><br />Jan Blunt, Communications Director, Buncombe County Schools, and Marla Tambellini, Assistant Vice President/Director of Marketing & Public Relations for the Asheville Convention and Visitors Bureau will discuss “crisis communications: is our community prepared?” at the September 2009 Public Relations Association of Western North Carolina luncheon Friday, September 25, from 11:30am – 1pm p.m., at Broadmoor Country Club, Fletcher. Members: $15; Non-Members: $25. <br /> <br />A timely topic during National Emergency Preparedness Month, disasters do happen in western NC, and they aren't always obvious. A flu pandemic could cause schools and businesses to close, and disrupt everyone's way of life. A hurricane can hit our state and cause flooding, or hit a thousand miles away and cause a gas shortage that lasts for weeks. Learn how area communications personnel representing industry, non-profit organizations, schools and government are preparing together for the next "big event," whatever it may be.<br /> <br /> <br />Please RSVP to Jennifer Perez,<a href="mailto:jennifer.perez@ahss.org">jennifer.perez@ahss.org</a>, by September 21st, for reservations and membership information. <br /><br />Vegetarian and vegan meals are available upon request.<br /><br />Those individuals who request an RSVP for the luncheon and do not attend will be billed for the cost of their lunch.PRAWNChttp://www.blogger.com/profile/06227920801535026216noreply@blogger.com0tag:blogger.com,1999:blog-993466183663725680.post-32257424918776857712009-08-14T08:05:00.001-04:002009-08-14T08:07:47.356-04:00August Luncheon - eNewsletters & Effectively Marketing Your BusinessSpencer Howerton, will share his insights on utilizing cutting edge internet marketing tools such as e-Newsletters and e-mail marketing at the August 2009 Public Relations Association of Western North Carolina luncheon Friday, August 28, from 11:30am – 1pm p.m., at Broadmoor Country Club, Fletcher. Members: $15; Non-Members: $25. <br /><br />After 20 years in sales & marketing to Fortune 500 clientele, Spencer now helps lead the industry’s third largest eMarketing firm, JBA Network, Inc. which provides email marketing solutions such as <a href="http://www.mynewsletterbuilder.com">Mynewsletterbuilder.com</a>, <a href="http://www.evoicespot.com">Evoicespot.com</a>, <a href="http://buzzseo.com/">buzzseo.com</a> and <a href="http://www.jukeboxalive.com">Jukeboxalive.com</a>. The company also provides web development, design and programming for clients in the music industry, healing arts, corporations and individuals.<br />“The internet is the largest growth sector in the marketplace today. It is what drives our business going forward,” Howerton said. <br /><br />Please RSVP to Jennifer Perez, <a href="mailto:jennifer.perez@ahss.org">jennifer.perez@ahss.org</a>, by August 24, for reservations and membership information.<br />Vegetarian and vegan meals are available upon request.<br /><br />Those individuals who request an RSVP for the luncheon and do not attend will be billed for the cost of their lunchPRAWNChttp://www.blogger.com/profile/06227920801535026216noreply@blogger.com0tag:blogger.com,1999:blog-993466183663725680.post-73722884078184957032009-07-20T08:12:00.004-04:002009-07-20T08:18:47.073-04:00Social Media Hurting Writing And Thinking Skills for PR Professionals?Musician John Mayer recently twittered "Suffering cerebral atrophy. Since I've been communicating in short pulses, I've been writing lyrics the same way." & "The single-serve idea is killing my writing. Laying off a little in the coming weeks. Need books, thoughts, a sequence of ideas that build."<br /><br />Question--do you think that apps like Twitter, Facebook, Blogspot, etc. have taken a toll on your ability to write well? <br /><br />Next Question--do you think that these apps have taken a toll on your ability to focus?<br /><br />Let us know what you think?PRAWNChttp://www.blogger.com/profile/06227920801535026216noreply@blogger.com1tag:blogger.com,1999:blog-993466183663725680.post-3473403799925601942009-07-13T16:58:00.001-04:002009-07-13T17:00:01.323-04:00Baseball, Hot Dogs, Apple Pie and....PR Professionals?Yep, sounds awesome.<br /><br />Here are the details:<br /><br />Join PRAWNC for a fun night of baseball and hot dogs on July 24 as the Asheville Tourists play the Lakewood Blueclaws. “Take your family and friends out to the ballgame” and enjoy an evening with your communications colleagues! <br /><br />July 24th at McCormick Field<br /><br />Game begins at 7:05 p.m. – PRAWNC group will meet at front entrance at 6:30 p.m. for ticket distribution. <br /><br />$12 buys you a ticket, hot dog and $4 worth of “Tourist bucks” to purchase whichever libation you choose!<br /><br /> Contact Jennifer Perez at jennifer.perez@ahss.org for more information and to RSVPPRAWNChttp://www.blogger.com/profile/06227920801535026216noreply@blogger.com0