What do public relations and chocolate have in common? The sweet taste of success, of course.
“There’s an old proverb from Spain that says ‘Las cosas claras y el chocolate espresso,’" says Sherri McLendon, president of PRAWNC.
“Loosely translated, it suggests ideas should be clear and chocolate full-bodied. To me, it suggests the heart of public relations practice – to plan and execute tactics and strategies clearly, with the results fully realized.”
At the after-hours networking event, PRAWNC members, guests, and newcomers will sample three handcrafted artisanal chocolates chosen by chocolatier Jael Rattigan: pots de crème, salted honey caramel, and coconut macaroon with a chocolate ganache kiss. Complementary locally roasted French press coffee will accompany the treats.
Guests may also order signature liquid truffle hot sipping chocolates, local draught beer, small-production wines, organic loose-leaf teas, and gift chocolates at the counter.
Semi-structured networking activities ensure that all comers walk away with real connections to others who celebrate and appreciate all things public relations, says Rachel Miller, vice president of PRAWNC. “After all, isn’t success sweeter when it’s mutual and covered in chocolate?”
The Public Relations Association of Western North Carolina hosts “Sweet Success” at The French Broad Chocolate Lounge, Asheville, Thursday, Feb. 11, at 5:30 p.m., the cost is $12 for members and guests and includes chocolates and French press coffee. The French Broad Chocolate Lounge is located at 10 South Lexington Ave. For more information or to RSVP, contact Rachel Miller at email@example.com.
Public Relations Association of Western North Carolina, or PRAWNC, is the region’s premier professional organization for public relations, marketing, advertising and communications professionals since 1983. Learn more about PRAWNC at http://www.prawnc.org/.
PRAWNC is a 501C3 not-for-profit corporation providing practitioners with opportunities for education, collaboration, networking and professional excellence.