Placing WGN Superstation with Michelle Tennant

Michelle Says--Small Owners Can Get Front Page Media

Check this out:

Recap: Telling Your Story & Getting the Media to Listen

What a great luncheon. Many thanks to Michelle Tennant of Wasabi Publicity, Inc. Not only did she share some truly valuable industry information, she was very knowledgeable too!

Here's a sample - more to come!

Job Opportunity - Director Downtown Hendersonville, Inc.

Here's the link to the .pdf application & job description.

Here's the overview:

Position Overview: Main Street Program Manager/Executive Director
The Executive Director is both the Chief Executive Officer of Downtown Hendersonville, Inc./Downtown Development Corporation, and Hendersonville’s Main Street Program Manager for both the North Carolina Main Street Center’s Main Street Program and the National Trust for Historic Preservation’s National Main Street Program. The Executive Director reports to the Board of Directors and is responsible for the organization's consistent achievement of its mission and objectives.

Good Article: "Talking About My Generation"

Gen Xers, Gen Yers, Millennials and Boomers are all working alongside each other. But how do you get them to work well together?

Read more: http://www.entrepreneur.com/magazine/entrepreneur/2009/march/200104.html#ixzz0Jp061eO9&C

Many thanks to Sherri McClendon for sending us the link to this article. The list of generational red flags alone is a real eye-opener.

Job Opportunity

Wanted: Freelance Online Content Writer

Description: Volvo Construction Equipment is looking for an experienced freelance online content writer to collect and optimize content for our websites and eMail marketing and potentially for social media sites. Writers must be proficient in AP style, significant experience in online writing, understand the importance of factual accuracy, meet strict deadlines, make revisions as requested, and bring fresh ideas and story angles to the eBusiness and Marketing groups. Writers will work independently, but they will be required to keep the editor updated. At least four years of experience is required.

Qualifications: • Bachelor’s degree in English or similar • High understanding and advocacy for web user experience and impact of text on search engines. • Understand interactive writing, online constraints and effective communication on and for the web. • Must have excellent writing experience • Excellent knowledge of grammar and command of the English language • Top-notch written and oral communication skills • Computer savvy with the ability to pick up technical skills quickly • Bright, hard-working, flexible, dedicated, and team-focused self starter Preferred Qualifications: • Masters or PhD in English

Compensation: $25 - $50/hr.

How to Apply:

Address: One Volvo Drive
City: Asheville
State: North Carolina
Website: http://volvoce.com/na
Contact Person: John Johnston
Phone: 828-650-2000
Email: john.johnston@volvo.com

See You At The Luncheon

We look forward to seeing everybody at today's luncheon. It's 11:30 at the Orchard at Broadmoor.
Lots of news to share today!

PR Job Opportunity

Resource Development Manager Mountain Housing Opportunities

Private nonprofit community development corporation seeks skilled professional to plan and implement marketing & fundraising. Positive spirit, excellent written & oral communication, productivity, accuracy, initiative, interpersonal skills. Build relationships w/ diverse volunteers, donors, board, staff, foundations, religious groups, businesses. Coordinate website, other publicity. Manage donor solicitations, recognition, database. B.A. in related field, at least 2-5 years exper.

EOE.

Mail cover letter and resume w/ salary requirements & references received by June 26 to: Scott Dedman
Executive Director
Mountain Housing Opportunities
64 Clingman Avenue
Suite 101
Asheville, NC28801.

Attention Bloggers: FTC May Monitor Blogs for Conflict of Interest

News item of interest to PR professionals. The FTC is set to issue new advertising guidelines that will require bloggers to disclose when they're writing about a sponsor's product or voicing opinions that aren't their own.

The new guidlines will require blog authors to disclose when they're being paid by an advertiser to discuss a product.

Interesting timing here--it is being reported that Google has begun to downgrade paid blog entries. Can anybody out there confirm this?

Click here to read the Baltimore Sun article
Click here to read the BusinessWeek.com article
Click here to read the TechWag.com article
Click here to read the GearDiary.com article

Don't Let Your Clients Fall for This - Domain Name Scam Alert -

As public relations specialists, we are often called on to help our clients with all matter of things--not just strictly PR issues. Truthfully, that's the way we want it. It's called a relationship and it's built on trust.

The following or some version of it is the latest in scam offerings from overseas. They contact you on the pretense that a foreign company is trying to purchase websites using your domain and trademark names. However being the responsible and caring Domain Name Registration Service they are, they are first contacting you, the owner of the existing domains and trademarks, and will give you the amazing opportunity to get these website names first and therefore protect your brand. It’s a scam, it’s dodgy, and it's unsolicited. Advise your client not to reply, because if they do, the company will then barrage them with more emails containing more spam & potential ripoffs.

Below is a recent version:

Dear Manager: Sorry to trouble your company,my name is "Dabria", We are a Domain Name registration service company, which is the domain name register center in Shanghai,China. We have something important need to confirm with your company.
A formal application here dated on June.22nd,2009 from HAITONG Investment company requested "******" as their internet Trademark and CN/Asia domain names(.cn/.com.cn/.net.cn/org.cn/.asia) on internet,
After our initial examination,we find this name conflicts with your company. We send this email to the owner who have used this name and hope to get the affirmation of your company because that may relate to your internet intellectual property.I want to know whether you allow their application?Now we have not finished the registration for this company, in order to deal with this issue better, please let the someone who is responsible for this matter to contact us as soon as possible.
Thank you!Best regards,
Dabria
Oversea marketing manager
Company: YiGuan China Co,Ltd.
Tel:+86(0)21 6296 2950
Fax:+86(0)21 6296 1557
web:www.ygchina.org.cn

Getting Ready for a Great Lunch This Friday

Telling Your Story & Getting the Media to Listen

Good Morning America Producer Mabel Chan says, "Michelle Tennant is a Five-Star publicist." The June 2009 Public Relations Association of Western North Carolina business networking luncheon will present co-owner of Wasabi Publicity Inc, Michelle Tennant, Friday, June 26th, from 11:30am-1pm, at Broadmoor Country Club, Fletcher. Members: $15; Non-Members: $25.
In addition to discussing why press releases don't work like the used to, how technology shifts how publicists must pitch, and using breaking news and seasonal tie-ins to score national and local media coverage, Michelle,"Storyteller to the media," will share how she booked Dr. Phil, CNN and more the same day a client signed on, and insights on getting the media to pick up the story.

The award-winner author of PR Cookbook, Michelle'simpressive list of media hits for clients includes Larry King Live,Good Morning America, Dr.Phil, CNN, BBC, The Today show, Oprah,Woman's World, Entrepreneur, Parents, Health, First for Women, theAssociated Press,and much more.

Please RSVP to Jennifer Perez, jennifer.perez@ahss.org, by June 22, for reservations and membership information.

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