News item of interest to PR professionals. The FTC is set to issue new advertising guidelines that will require bloggers to disclose when they're writing about a sponsor's product or voicing opinions that aren't their own.
The new guidlines will require blog authors to disclose when they're being paid by an advertiser to discuss a product.
Interesting timing here--it is being reported that Google has begun to downgrade paid blog entries. Can anybody out there confirm this?
Click here to read the Baltimore Sun article
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