Best of the Mountains Winners Announced

ASHEVILLE, N.C. – Oct. 27, 2009 – The Public Relations Association of Western North Carolina (PRAWNC) announces the winners of “The “Best of the Mountains,” a popular event among communication professionals that recognizes regional communication professionals for outstanding marketing and public relations’ techniques and designs. The event was held on Thursday, Oct. 22, at the Farm, in Candler, N.C.

There were multiple award categories for agency and in-house divisions. The winners were as follows:

• Synergy Point – Online Marketing: Web sites (Agency)


• New West/Four Seasons Hospice and Palliative Care Services – Brand/Marketing Campaigns: Campaign (Agency)


• United Way of Asheville and Buncombe County – Brand/Marketing Campaigns: Campaign (In-house)


• Bluefish Marketing/Junior League of Asheville – Brand/Marketing Campaigns: Brand/Logo Design (Agency)


• Franklin Street Marketing/Pardee Hospital – Publications: Brochures (Agency)


• United Way of Asheville and Buncombe County – Publications: Brochures (In-house)


• Pardee Hospital Foundation – Publications: Newsletters (In-house)


• KP Communications – Publications: Annual Reports (Agency)


• United Way of Asheville and Buncombe County – Publications: Annual Reports (In-house)


• Pardee Hospital – Publications: Annual Reports (In-house) (Tie)


• Write Away, Inc. – Publications: Magazines (Agency)


• United Way of Asheville and Buncombe County – Publications: Other (In-house)


• Summit Marketing Group – Special Event (Agency)


• United Way of Asheville and Buncombe County – Special Event (In-house)


• ADCO/Park Ridge Hospital – Advertising Campaign: Print Ad (Agency)


• ADCO/Park Ridge Hospital – Advertising Campaign: TV Ad (Agency)


• ADCO/Park Ridge Hospital – Advertising Campaign: Direct Mail (Agency)


• Summit Marketing Group – Advertising Campaign: Outdoor/Transit (Agency)


• ADCO/Park Ridge Hospital – Advertising Campaign: Complete Campaign (Agency)


• KP Communications – Public Relations Writing: Press Release (Agency)


• UNC Asheville – Public Relations Writing: Press Release (In-house)


• KP Communications – Public Relations Writing: Feature Story (Agency)


• UNC Asheville – Public Relations Writing: Feature Story (In-house)

The projects were judged by a panel of regional communication professionals: Jess McCuan, Editor-in-Chief of Verve Magazine; Eric Seeger, Editor-in-Chief of WNC Magazine; Phil Murray, Assistant Art Professor, Mars Hill College; Michael Flynn, Mass Communication Professor at UNCA; Janie Williamson, graphic designer; and Jane Murray, president of Carolina Creative Services.

Awards were based on six criteria: creativity; innovation; sound planning; implementation; effectiveness and evaluation